Filmed in Patagonia, it tells the story of a sustainable table.

Director: Ginger Gentile
Producer: Mary O’Dell, TurnHere Inc
Client: Pottery Barn
Specs: DVCAM/2008/2 min
http://www.potterybarn.com/

This simple table is transformed into a symbol of sustainability in this video that takes viewers to the forests of Patagonia. The table sold out in a few months. As Pottery Barn understands, people buy stories, not products.